Generally, No! These “too good to be true deals” are often bait-and-switch advertisements to get you to give them your contact information or to call. In some cases, these companies use low quality equipment and materials and cut corners on workmanship to achieve these low prices. Their clients are often hit with huge surprise hidden costs. If it sounds too good to be true, it probably is. Working with a reputable pool builder who guarantees their craftsmanship is the key. John Pack Custom Pools Pools stands behind our work 100%. Our standards are above "industry standards," regardless of the price of your pool. Our design consultants will give you a good understanding of ALL costs associated with building and owning an in-ground pool up front.